FORT WORTH, TEXAS (Feb. 27, 2016) – Dickies, the world’s leading performance workwear brand, and Professional Bull Riders, LLC. (PBR), the world’s premier bull riding league, have unveiled new, redesigned jerseys for the PBR Built Ford Tough Series®’ Dickies Bullfighters. The jerseys, custom-made for Dickies Bullfighters Shorty Gorham, Frank Newsom, Jesse Byrne and Cody Webster, have been restyled to give each bullfighter a new signature color: Gorham will step out in red, Newsome in yellow, Byrne in green and Webster in blue.

The bullfighters’ new look also includes alternate jerseys with unique colors and patterns, including a patriotic, stars and stripes jersey; a camouflage jersey; and a pink jersey for Breast Cancer Awareness month in October.

At each PBR event, the Dickies Bullfighters face nearly 2,000 pounds of charging bull every minute, repeatedly placing their bodies in front of horns and hooves to protect the world’s best bull riders once they’ve been thrown from their bulls.

“Bullfighting is an extreme sport that requires clothing that helps you perform on the job,” said Brent Streit, vice president of marketing, Williamson-Dickie Mfg. Co. “No one understands performance workwear, which can withstand even the toughest conditions, better than Dickies.”

The Dickies Bullfighters debuted the new jerseys in the PBR FanX at AT&T Stadium in Arlington, Texas, before the Choctaw Casino Iron Cowboy powered by Kawasaki® and brought to fans locally by SONIC®, the second PBR Major of the 2016 Built Ford Tough® Series. Dickies has been a proud sponsor of the PBR since 2005.

“I’m pumped to step out into the ring and protect our cowboys in a new jersey,” Gorham said. “I’ve been a Dickies Bullfighter for more than a decade, and when I see someone in the arena sporting my jersey, it never gets old.”

“The Dickies Bullfighters are extraordinary athletes with a strong following all their own.  They’re as crucial in the sport to every 8-second ride – and those that don’t go the distance – as the PBR bulls and bull riders,” said Sean Gleason, CEO of PBR. “We hope fans enjoy the new jerseys and continue to support all our PBR athletes.”

The new jerseys are available for purchase at www.pbrshop.com and onsite at each PBR event. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter.


About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance workwear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in South America, Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

About the PBR (Professional Bull Riders)

The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $150 million in earnings to its athletes. Twenty-eight men have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who, with his 2015 PBR World Championship, became bull riding’s first $6 million man and the richest athlete in Western sports history at $6.7 million in career earnings. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR


© Williamson-Dickie Manufacturing Co.