Williamson-Dickie Mfg. Co. Licenses India Operations to ID Overseas Private Limited

BANGALORE, KA (December 16, 2014) – Leading global workwear maker Williamson-Dickie Mfg. Co. has signed an exclusive licensing agreement with ID Overseas Private Limited.  The agreement authorizes the sale of Dickies® licensed workwear products in India, Pakistan, Nepal, Bangladesh and Sri Lanka. The initial licensing agreement is for ten years and allows the workwear company to more effectively serve customers with a comprehensive, efficient business solution for all possible uniform and workwear needs.

“Throughout our more than nine decades in business, Williamson-Dickie Mfg. Co. has maintained a commitment to providing top quality workwear and accessories at an unmatched value. We’re proud to meet the needs of workers worldwide with a full suite of apparel solutions,” said Williamson-Dickie Chairman and CEO Philip Williamson. “Adding this licensing agreement with ID Overseas is another example of our targeted, smart growth strategy for the global business.”

Products and services available to customers in the region will encompass the breadth of Dickies brand offerings, including but not limited to: Dickies, Dickies FR (flame-resistant protective clothing), and Dickies footwear. The new licensing agreement allows for a concentrated focus on business growth in the region and provides enhanced distribution network support.

“After an extensive search, we are very pleased to have signed ID Overseas Private Ltd. to license the Dickies brand in India,” said Michael Penn, Senior Vice President of Dickies North America International Sales, Licensing, and Marketing.  “This agreement provides Williamson-Dickie and ID Overseas the unique opportunity to position Dickies as a national workwear brand with a centralized solution for the highest level of quality, value, and service.”

“The economy in India is growing exponentially across a number of industries,” says CEO and Director Ravi Karthikeya, ID Overseas Private Ltd. “This is the ideal time for a globally respected brand to offer a full suite of workwear solutions for all customers in India.”

Production and distribution in the region is expected to commence in January 2015.

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About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa, India, and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

ID Overseas Private Limited

ID Overseas is a group company of Indian Designs Exports Private Limited. From humble beginnings in 1993, Indian Designs Exports Private Ltd. has grown to become a preferred supplier to some of the world’s best-known and most respected clothing brands and listed as one of the top ten apparel exports. We currently employ around 10,000 people and produce up to two million pieces per month.

© Williamson-Dickie Manufacturing Co.